1. International Data TransfersIntroduction

Introduction
At The Motor Auction Group (MAG), we are committed to safeguarding the privacy of our
customers, vendors, and website visitors. This Privacy Policy outlines how we collect, use,
disclose, and protect your personal information in accordance with the UK General Data
Protection Regulation (UK GDPR) and the Data Protection Act 2018..

2. Information We Collect

We may collect and process the following categories of personal data:
• Identity Data: Full name, date of birth, and photographic identification.
• Contact Data: Postal address, email address, and telephone numbers.
• Financial Data: Bank account details and payment information.
• Transaction Data: Details of vehicles bought or sold through our auctions.
• Technical Data: IP address, browser type, and operating system.
• Usage Data: Information about how you use our website and services.
• Marketing and Communications Data: Your preferences in receiving marketing from
us.

How We Use Your Information

We use your personal data for the following purposes:

To Provide Services: Facilitating vehicle auctions, processing transactions, and  delivering related services.
• Customer Support: Responding to inquiries, complaints, and providing support.
• Account Management: Managing your account, including registration and  authentication.
• Marketing: Sending you information about our services, promotions, and events, subject to your preferences.
• Legal Obligations: Complying with legal and regulatory requirements.
• Security: Ensuring the security of our website and services, including fraud prevention.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: Where you have given explicit consent for specific purposes.
• Contractual Necessity: Processing necessary for the performance of a contract with you..
• Legal Obligation: Processing required to comply with legal obligations.
• Legitimate Interests: Processing necessary for our legitimate interests, provided your rights do not override these interests.

5. Data Sharing and Disclosure

We may share your personal data with:

• Service Providers: Third parties who provide services on our behalf, such as payment processing and IT support.
• Legal and Regulatory Authorities: When required to comply with legal obligations or to protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.
We ensure that all third parties respect the security of your personal data and process it in accordance with the law.

6. International Data Transfers

If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, to protect your data.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

8. Your Rights

Under data protection laws, you have the following rights:

• Access: Request access to your personal data.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data.
• Restriction: Request restriction of processing your personal data.
• Data Portability: Request transfer of your personal data to another party.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.
To exercise any of these rights, please contact us using the details provided below.

9. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, analyze site usage, and assist in our marketing efforts. For detailed information, please refer to our Cookie Policy.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Data Protection Officer
MAG Rotherham Ltd
49 Market Place
Bawtry, Doncaster
DN10 6JL
Email: privacy@mag.co.uk
Phone: 01709 919400

By using our services or accessing our website, you acknowledge that you have read and understood this Privacy Policy.